株式会社サンアップ-環境と資源の総合事業会社

株式会社サンアップ-環境と資源の総合事業会社

「BusinessBecause」で取締役の杉山が紹介されました。

MBAや企業家を題材にしているウェブ・雑誌媒体「BusinessBecause」に取締役の杉山が紹介されました。記事では、アジアにおける持続可能な環境ビジネスの必要性と、株式会社サンアップがなぜアジアへ市場拡大しようとしたのか、その理由とビジネスプラン、CUHK MBAでの体験談について、質疑応答形式で語っています。


This CUHK MBA Is Pushing The Circular Economy With Asia-Based Recycling Business

Atsushi Sugiyama wants to promote sustainable business practices in Asia


Atsushi Sugiyama

Atsushi Sugiyama is a full-time MBA student at CUHK Business School in Hong Kong

The astronomic rise of industry in Asia has only been matched by rapidly increasing levels of pollution and waste. This month, the Chinese water ministry revealed that over 80% of rural wells in its industrial north-east contain water unsafe for drinking.

Asian countries have been reluctant to adopt international environmental laws and many Asian factories continue to dump their industrial waste into rivers, polluting water supplies.

Atsushi Sugiyama, an MBA student at Hong Kong’s CUHK Business School, has set out to fix this problem. He’s expanding his family’s Japan-based recycling business – the Sun-up Corporation – into the wider Asian market.

Using Hong Kong as a base, he’s targeting factories in Thailand first, to develop his business and conduct the on and off-site recycling of organic solvents, chemicals widely used in industrial production.

Prior to his MBA, Atsushi worked in supply chain at car-manufacturing giant Mitsubishi in Japan. Now, he plans to promote sustainable business practices in Asia and hopes to one day make a massive expansion into high potential markets in India and China.

What are the future plans for your business?

We’re going to set up a joint venture, providing cutting-edge Japanese technology to recycle wasted organic solvents in Thailand.

Firstly, we’re going to start on-site recycling conducted in our customer’s factories. Then, we plan to invest in an off-site business, with recycling conducted in our own facility. It would be great if we could move off-site within three years, but for that we need intensive capital.

How have you prepared for your entry into Thailand?

We’ve conducted countless feasibility studies, interviews and research and we’ve traveled around Hong Kong, Japan and Thailand so many times to help materialize the idea and make a strategy.

Thousands of people may have a similar idea to ours at present, but there are few people who will seriously implement their plan and never give up until they get results.

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Media: BusinessBecause.com
Section: News/ MBA Hong Kong
Date published: Apr 17, 2016